Live campaign reporting, tailored to property.

What it is

A hosted, branded, property-vertical reporting dashboard delivered to Brandform Performance's media clients. Shows live campaign performance, lead volumes, platform breakdowns and trend insights in a clean visual surface that clients can open in a browser on desktop or mobile.

Designed specifically for the rhythm of property developer marketing - pre-sales phase, sales-stage conversion tracking, multi-platform view - rather than the generic agency use case that off-the-shelf tools target.

Built, hosted and maintained by HSC. Brandform licences per active client per month. Brandform retains the client relationship and can choose to pass the cost through to clients with margin.

What clients get

Today (v1)

In the roadmap

Shipped automatically to all clients as each capability releases:

• Daily data refresh (currently weekly).
• AI-generated weekly narrative insights - what changed and why.
• Anomaly detection and alerting.
• Multi-client roll-up view for Brandform team internal use.
• Client login portal for self-serve access.
• Scheduled PDF reports.
• Custom metric configuration.
• Annotated data points and collaboration surface.

What it is not

• Not a self-serve SaaS with public signup, subscription management, or client-added data sources.
• Not a drag-drop dashboard builder where Brandform builds its own layouts - HSC builds and maintains.
• Not a replacement for platform-native reporting (Google Ads, Meta Ads Manager) - it is a complementary summary layer.

Why it beats the alternatives

The market benchmark

The closest commercial alternative is AgencyAnalytics at roughly $27-$30 per client per month at a 10-15 client scale. AgencyAnalytics is a generic, self-serve, feature-rich agency reporting SaaS - drag-drop dashboards, 85+ connectors, two-year historical warehousing.

Why Brandform gets more from AgencyOS

• Bespoke visual design - not a generic template with Brandform's logo dropped in, but a hand-designed reporting surface tailored to property clients.
• Property-vertical specificity - metrics, layouts and narrative framing chosen for property developer marketing, not e-commerce or B2B SaaS.
• Zero Brandform admin - HSC configures, maintains, updates and troubleshoots. Brandform never touches the backend.
• Integrated with delivery - the dashboard reflects exactly what HSC and Grove Foundry are doing, because HSC built both the dashboard and the campaigns.
• Continuous improvement funded externally - HSC keeps building. Brandform benefits without funding a dev roadmap.

Why it is priced above AgencyAnalytics

At $75 per client per month, AgencyOS is 2.5x AgencyAnalytics's per-client rate at scale. The premium reflects: bespoke rather than templated, property-vertical rather than generic, fully managed rather than self-serve, and tightly integrated with campaign delivery rather than a separate tool.

Commercial model

HSC to Brandform

$75 per active client per month. Billed monthly in arrears by HSC invoice. Count based on clients with active dashboards as of invoice date. Clients added mid-month are prorated from activation.

No minimum term, no setup fees for Brandform. Add or remove clients at any time.

Non-payment and access. Dashboard access for a client is linked to the active licence payment. If a monthly invoice remains unpaid 14 days after its due date, access for that client is suspended until payment is received, with a 7-day grace period to allow for admin exceptions. Access reinstates within one business day of payment clearing.

Data export on termination. On termination, a clean export of campaign performance history is provided to Brandform within 10 business days, in CSV format per client, per platform, per month. Underlying campaign data always sits with the end client via their ad accounts; the export is a convenience layer.

Brandform to clients - suggested pass-through

Brandform chooses the approach per client. Different clients can sit in different tiers depending on the relationship and fee sensitivity.

Annual economics at 13 clients

At full portfolio scale, the pass-through creates a standalone margin line for Brandform:

At standard margin ($175/client), the pass-through generates $15,600 per year of new margin over and above the licence cost. At modest margin ($125/client), $7,800 per year.

The client pitch

Recommended framing for Paul when pitching to property developer clients. Copy and paste into an email, or read aloud in a meeting.

Key talking points

• Always-on access, no need to wait for reports.
• Mobile-ready, viewable at your desk or on the go.
• Live data, not last week's snapshot.
• Property-vertical tailored, not a generic agency template.
• Zero admin on your side - we configure and maintain.
• Separate line on the invoice, fully transparent.
• Visible evidence of campaign performance, directly pitchable to your leadership.

Objection handling

Capability summary

Revenue projection

Based on Paul's stated pipeline - five campaigns live within a month, eight or nine within two, potentially 13 at full portfolio:

Annual run rate at 13 clients: $11,700. If licensing extends beyond Brandform to two or three other non-competing agencies in year two, the product could realistically hit $40k-$80k ARR. That is the point at which it justifies consideration as a separate commercial entity, not before.

The build-vs-buy case

AgencyOS is cheaper than every alternative, faster than building, and removes the admin burden of operating the reporting layer in-house.

Continuity assurance

• Data ownership always with the client.
• Ad-account ownership always with Brandform.
• Six-month tail licence at standard rates if HSC ceases delivery, so nothing goes dark mid-campaign.
• SOPs documented, so a handover to Brandform-managed reporting tools is clean if ever needed.
• Dashboard URLs and branding assets transferable to Brandform at end of engagement.